Privacy-enhancing technologies
Privacy-enhancing technologies change how data is processed, but not always its legal status. These guides look at what data clean rooms, adtech identity solutions and customer data platforms do in law: when the data stays personal, when it is pseudonymous or deidentified, and what the contracts should say.
Guides in this section
Data Clean Rooms
What data clean rooms can and cannot do for privacy, the FTC's warnings about marketing claims, GDPR and CCPA questions, and the contract terms to use.
Last reviewed
Identity Solutions (AdTech)
Privacy questions raised by adtech identity solutions such as UID2, ID5 and RampID: consent to create identifiers, and tracking across devices and sites.
Last reviewed
Customer Data Platforms
How a customer data platform affects privacy compliance: the lawful basis for unifying data, consent management, and due diligence on the CDP vendor.
Last reviewed